Healthcare Marketing Research
HRA—Healthcare Research & Analytics is a consultative healthcare market research practice leveraging a wide range of solutions to support decision making and strategy development across healthcare channels, with a particular expertise in the hospital/institutional setting. Our portfolio of offerings encompasses quantitative and qualitative, custom and syndicated market research services to support the business needs of the pharmaceutical, biotech, and medical device markets.
Whether for pharmaceutical or medical device products, HRA offers market research approaches that address critical business needs at every stage of the product lifecycle—from ideation and needs identification to market assessment and pre-launch planning, through post launch evaluation and product maturity. Whatever the stage of your product, our team will work closely with you to understand your key business questions and to design a research approach that will provide actionable intelligence.
With nearly 40 years in the hospital market, HRA has become well known as a leader in this space, especially through our long-running data audit products, as well as our Strategic Syndicated Research portfolio, including the recently published “Understanding Integrated Delivery Networks” and “Oncology-Focused Integrated Delivery Networks,” groundbreaking research on the increasing integration of healthcare service lines and the implications on the pharmaceutical industry. Our portfolio encompasses 10 robust studies that have been conducted over the past 2 years to explore key trends in specific therapy areas, across multiple stakeholders, relative to changing market conditions.
In addition to our hospital and institutional channel expertise, HRA has established itself as the market leader in personal interviewing at healthcare conferences. Our approach leverages iPad-based digital data collection and online data delivery, allowing us to attend and conduct market research at over 85 conferences, interviewing over 90,000 healthcare professionals annually.
As a CASRO member, HRA subscribes to the Code of Standards and Ethics for Survey Research.