PATIENTS

CRITICAL PATIENT RESOURCES
 
From our curated collection of inspirational patient stories to critical educational information, our extensive portfolio of patient resources is there to provide patients, their families and caregivers, with vital support and to help them better understand their condition.
 
CURE® Magazine
 
When it comes to oncology, CURE® provides patients and their caregivers with the latest information as they move from diagnosis to treatment. We strive to prove the highest quality educational resources and information to help educate patients and caregivers.
 
CURE® magazine is the indispensable guide to every stage of the cancer experience. With a total audience of nearly 1 million, CURE® is the largest consumer publication in the United States focused entirely on cancer. The magazine was founded in 2002 by oncologist Vinay Jain, M.D. In 2007, Debasish (Debu) Tripathy, M.D., was named editor-in-chief. Tripathy also serves as the chair of the Department of Breast Medical Oncology at the University of Texas MD Anderson Cancer Center.
 
CURE® shares research findings about cancer treatments and quality-of-life measures that have been generated by OncologyLive and Oncology Nursing News. CURE® also provides news coverage from medical conferences sponsored by Physicians’ Education Resource (PER). CURE® works closely with Healthcare Research & Analytics to gain insights into the needs and preferences of its readers.
 
Hero Awards
 
CURE® hosts several annual “heroes” events honoring those who have made meaningful contributions within specific cancer communities, including populations with multiple myeloma, myeloproliferative neoplasms and glioblastoma. The Extraordinary Healer Award, held in conjunction with the Oncology Nursing Society’s (ONS) Annual Congress, presents readers with an opportunity to recognize and honor nurses who exemplify compassion, expertise, and helpfulness in the oncology community. These events have featured celebrity keynote speakers including actors Rob Lowe, Marlee Matlin, Charles Esten, Valerie Harper, Eric Stonestreet and Jennifer Arnold, M.D.
 
CURE® Adventures
 
Moving Mountains for Multiple Myeloma is a CURE® program that supports patients, survivors, caregivers, healthcare providers and pharmaceutical team members as they take on inspirational and life-changing physical challenges. Past climbs include Mt. Kilimanjaro, in Tanzania, Machu Picchu, in Peru, and through the Grand Canyon, in Arizona. Co-sponsored by Takeda Oncology, the program raises awareness about the blood cancer multiple myeloma, as well as funds to be dispersed by another program collaborator, the nonprofit Multiple Myeloma Research Foundation.
 
Heal®
 
HEAL® is a quarterly magazine focused specifically on survivors of cancer. Concentrating on the unique struggles survivors face, HEAL® provides a platform for ongoing support through personal stories, encouraging messages, advocacy, and education opportunities for survivors and caregivers.

The Educated Patient®

The Educated Patient® is a collection of disease-specific information and resources designed to provide patients, their families and caregivers, with information to help them better understand their condition as well as options for self-care. Featuring exclusive disease-specific articles and other clinical topics, from Asthma to the role of Zinc, The Educated Patient® enables patients to have more meaningful and in-depth conversations between them and their healthcare providers. Additionally, these guides direct readers to local support programs, Internet blogs, and provide up-to-date news.
 
OTC Patient Guides review important health issues within key therapeutic areas related to over-the-counter (OTC) product use. These guides help patients and caregivers understand these health issues and recommended OTC and self-care therapies.
 
Components of The Educated Patient® program are customizable, available both in digital and print versions, and are excellent resources for physicians and allied healthcare professionals to share with their patients to provide educational support in disease management and treatment. Resources include: heart health, eye health, cancer, mental health, infections and immunizations, stomach and GI, and allergy.